I am in the process of building a completely new site. My question is this. I want to keep everything in adwords the same but change the site that you are directed to when clicking on my ad. I am quite sure that when I change the landing page all my scores and history will start over. My campaigns/ads are 3 years old and have great scores but I want to change the site. What suggestions do people have to accomplish this? Thanks
Your question is not clear, but what you say is correct. You will lose your history and theres nothing you can do about it once you change the destination url the data is gone. I think changing the destination and the display url is what you want to know.
Will this new site be at a new domain? If it is, then keep the one that's in your account now and produce more campaigns/adgroups for your new domain. Even make a copy if you wish. What you'll find is your new domain will either get a higher or lower Quality Score for different keywords. Meaning your new domain may perform better than the current one and vice versa. I have several different domains in my account and some keywords perform better for domain1, others work better with domain2 etc. It's all about the testing process so as you're producing a new domain, why not test the 2 domains against each other? Just remember, unfortunately you can no longer have them both in the same Adgroup.
Yes the site will be a new domain. I don't want to make the change on the current domain that I am using since I have pretty good organic search results with it. If I use all the same keywords for two different campaigns wont they compete with other and drive the bids up??? Thanks for everyone's help.
No, Google will simply only select one. Say you have 2 Adgroups in a certain campaign, with the same keyword in both, both keywords have the same bid, and each of the 2 Adgroups have 2 Ads in each. The only difference is you're using a different website in each one. Google will just select to show one of the 4 Ads when that keyword is triggered, but if Google prefer your 2nd domain, what you'll find is, those 2 ads will be shown more than the other 2 - whichever has the highest rank (Quality Score x Max Bid). So what I'd do is make each keyword have the same bid and see which Google selects the most. Google seem to go off the Ad as well and give that it's own Quality Score too. Some Ads will be ranked higher than others even though they are part of the same Adgroup and only 1 keyword is in it. Also, I always keep websites that I use for SEO/organic listings, separate from PPC. These 'ppc sites' don't get spidered either as the content is often a duplicate.
Hi, i need some advice regarding the duration of the adwords campaings, can some one help me with this?
We just switched over from one domain to another too, we had to completely start over also. I don't think there is any way around this.