Need some advice regarding best ways to promote a software application

Discussion in 'General Marketing' started by mron3, May 12, 2011.

  1. #1
    Hi guys,

    As the title says I need some advices on how to promote my own software application. The targets of the software are mainly developers, programmers and basically anyone who uses and needs to have an organized database of code snippets.


    Any help would be appreciated!
     
    mron3, May 12, 2011 IP
  2. djpoint

    djpoint Peon

    Messages:
    58
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    You can start from webmaster forums where you'll find many developers and programmers who might be interested in your application. You can create a landing page with optin box, and offer your application's free trial/shareware version to them, and in that way they can test your application and see if it's of use to them or not and you'll also be able to build a list of potential customers.
     
    djpoint, May 13, 2011 IP
  3. markhamilton

    markhamilton Member

    Messages:
    117
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #3
    you can go for download.com or click2sell
     
    markhamilton, May 13, 2011 IP
  4. WorksForWeb

    WorksForWeb Well-Known Member

    Messages:
    455
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    105
    #4
    Post your software in script directories like hotscripts, codango, devscripts, scriptplaza, scriptcopy and etc.
     
    WorksForWeb, May 15, 2011 IP
  5. mron3

    mron3 Member

    Messages:
    27
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #5
    Thanks guys.
    Well I've already submited my software to download websites and that's OK.
    The webmaster forums is a good ideea so thanks.

    Another ideea that I have is to personally contact, via email, web programmers and developers and offer them a discounted price or even give them a free license if they will recommend my software (twitter, blog post). But I don't know if this kind of action will be taken as spam...
     
    mron3, May 16, 2011 IP
  6. gombile13

    gombile13 Active Member

    Messages:
    136
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    63
    #6
    gombile13, May 16, 2011 IP
  7. mron3

    mron3 Member

    Messages:
    27
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #7
    @gombile13
    Thanks for the sugestion. At the moment I'm not looking to give away free licenses but I will keep in mind the website.
     
    mron3, May 16, 2011 IP
  8. C.Rebecca

    C.Rebecca Active Member

    Messages:
    1,401
    Likes Received:
    11
    Best Answers:
    1
    Trophy Points:
    65
    #8
    Its just like marketing a product and strategy depends upon product to product. I highly recommend you to study the marketing tactics of similar products and try to optimize over them.

    Another way is social marketing...
    - Create a profile for your application
    - Organize online contests for its promotion
    - Distribute free coupons
    - Buy facebook Ads
    - Join similar communities and talk about your applications there
    - Create your own facebook applications or use the existing one for promotion

    Blogging is another alternative. Find your niche related blogs and participate in commenting, talk about your applications as guest blogger.
     
    C.Rebecca, May 17, 2011 IP
  9. Kinsaki

    Kinsaki Guest

    Messages:
    26
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Programming forums - ask for reviews of your app.
     
    Kinsaki, May 17, 2011 IP
  10. mron3

    mron3 Member

    Messages:
    27
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #10
    Thanks guys for all your suggestions.
     
    mron3, May 19, 2011 IP
  11. RenuC

    RenuC Peon

    Messages:
    10
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Facebook ads is the ideal solution if you don't want to spend a lot on promoting it.
     
    RenuC, Jun 1, 2011 IP
  12. 13131jonny

    13131jonny Active Member

    Messages:
    190
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    53
    #12
    You could give a 1 week trial to people and then if its good they will buy it. You could give out the trial via torrents and you would get a lot of downloads quickly.
     
    13131jonny, Jun 1, 2011 IP
  13. mron3

    mron3 Member

    Messages:
    27
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #13
    I already offer free trial without time expiration limits. The user can use the software for as long as he wants, although there are some limitations in the trial version.
     
    mron3, Jun 1, 2011 IP
  14. 13131jonny

    13131jonny Active Member

    Messages:
    190
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    53
    #14
    You should try using torrents to distribute your trial version quicker, if you are not using them already. If the limitations are not very severe then nobody will bother buying the full versions so make sure there are enough advantages in getting the full version over keeping the trial.
     
    13131jonny, Jun 1, 2011 IP
  15. mron3

    mron3 Member

    Messages:
    27
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #15
    @13131jonny
    Can you give me some examples of torrents that I could use to distribute the trial version ?
    Thanks!
     
    mron3, Jun 1, 2011 IP
  16. 13131jonny

    13131jonny Active Member

    Messages:
    190
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    53
    #16
    This is a list of the top 15 most popular torrent sites www.ebizmba.com/articles/torrent-websites.
    I hope this helps.
     
    13131jonny, Jun 1, 2011 IP
  17. mron3

    mron3 Member

    Messages:
    27
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #17
    Thanks. Great list.
     
    mron3, Jun 2, 2011 IP
  18. golfpro1

    golfpro1 Peon

    Messages:
    3,058
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #18
    You could join similar software related blogs and forums, and let them know there's a new kid on the block
     
    golfpro1, Jun 3, 2011 IP
  19. swasa

    swasa Member

    Messages:
    306
    Likes Received:
    4
    Best Answers:
    1
    Trophy Points:
    43
    #19
    Hi, You can promote your software scripts by submitting it to the scripts directory Scriptsdesk.
     
    swasa, Sep 29, 2011 IP
  20. kale434

    kale434 Peon

    Messages:
    20
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #20
    Hi , I would suggest you to go through social media like facebook, twitter, myspace to promote your application.
     
    kale434, Sep 29, 2011 IP