Need some advice regarding best ways to promote a software application

Hi guys,

As the title says I need some advices on how to promote my own software application. The targets of the software are mainly developers, programmers and basically anyone who uses and needs to have an organized database of code snippets.


Any help would be appreciated!

 

You can start from webmaster forums where you'll find many developers and programmers who might be interested in your application. You can create a landing page with optin box, and offer your application's free trial/shareware version to them, and in that way they can test your application and see if it's of use to them or not and you'll also be able to build a list of potential customers.

 

you can go for download.com or click2sell

 

Post your software in script directories like hotscripts, codango, devscripts, scriptplaza, scriptcopy and etc.

 

Thanks guys.
Well I've already submited my software to download websites and that's OK.
The webmaster forums is a good ideea so thanks.

Another ideea that I have is to personally contact, via email, web programmers and developers and offer them a discounted price or even give them a free license if they will recommend my software (twitter, blog post). But I don't know if this kind of action will be taken as spam...

 

Hi, promote your software for free here http://www.mydailysoftwares.com/developer-corner

 

@gombile13
Thanks for the sugestion. At the moment I'm not looking to give away free licenses but I will keep in mind the website.

 

Its just like marketing a product and strategy depends upon product to product. I highly recommend you to study the marketing tactics of similar products and try to optimize over them.

Another way is social marketing...
- Create a profile for your application
- Organize online contests for its promotion
- Distribute free coupons
- Buy facebook Ads
- Join similar communities and talk about your applications there
- Create your own facebook applications or use the existing one for promotion

Blogging is another alternative. Find your niche related blogs and participate in commenting, talk about your applications as guest blogger.

 

Programming forums - ask for reviews of your app.

 

Thanks guys for all your suggestions.

 

Facebook ads is the ideal solution if you don't want to spend a lot on promoting it.

 

You could give a 1 week trial to people and then if its good they will buy it. You could give out the trial via torrents and you would get a lot of downloads quickly.

 

I already offer free trial without time expiration limits. The user can use the software for as long as he wants, although there are some limitations in the trial version.

 

You should try using torrents to distribute your trial version quicker, if you are not using them already. If the limitations are not very severe then nobody will bother buying the full versions so make sure there are enough advantages in getting the full version over keeping the trial.

 

@13131jonny
Can you give me some examples of torrents that I could use to distribute the trial version ?
Thanks!

 

This is a list of the top 15 most popular torrent sites www.ebizmba.com/articles/torrent-websites.
I hope this helps.

 

Thanks. Great list.

 

You could join similar software related blogs and forums, and let them know there's a new kid on the block

 

Hi, You can promote your software scripts by submitting it to the scripts directory Scriptsdesk.

 

Hi , I would suggest you to go through social media like facebook, twitter, myspace to promote your application.