hello, yesterday i made hundreds of new campaigns with 20.000+ keywords. My adwords tells me that the number of KWs reaches an non-manageable number. My keywords for an adgroup look like this: "gadget x" exact [gadget x] phrase "where to buy gadget x" exact [where to buy gadget x] phrase "buy gadget x" exact [buy gadget x] phrase etc..etc My question now is whether i can delete all the redundant (?) entries and just leave [gadget x] phrase-match...since [gadget x] would cover all other forms like 'where to get gadget x', 'buy gadget x online' etc..etc.. So basically [where to buy gadget x] is not needed since i already have a phrase-match with 'gadget x' in it ?!?! --> how do i know i can just delete the other entries...and how do i know it would be wise (or not) to leave in keywords like [buy gadget x] ??? Of course i DO want to cover all eventualities so my ads pop up when someone searches for 'gadget x prices' or 'where to buy gadget x cheap' thanks, georg.
Personally, I'd run the campaign with some of these keywords in, then after a few weeks, delete anything without a single impression. Even if they are good keywords, you'll see so few conversions that they wouldn't be worthwhile, even if you could optimise them. That should clear out about 80% of your keywords, possibly more, and you could add some more in then...