ok, the problem is that i am on a very tight budget. I first had two campaigns running, one campaign for site A and one campaign for site B. Each of those campaigns had only a budget of 30EU/month. I now combined those campaigns into ONE (theyre all targetting the same geographic locatation). Now i have ONE campaign and i increased the budget for this one campaign to 50EU/month. The campaign/ads are still NEW so i dont have high CTR. I enabled budgetoptimizer. QUESTIONS: . On a tight budget like 50EU/month....is there a RECOMMENDED number of adgroups/ads to have. Should i have budgetoptimizer on ??? I have 44 active adgroups - B.O. did turn off a lot of keywords. Should i just manually limit my AdGroups and focus on a specific one (eg. a certain brand ?). Like: Just having a few adgroups and keywords on..but then manually spread the budget across this FEW groups..and increase CPC instead ? (so at least those few get a good rank ?) The problem right now is that i have MANY groups and KW which are not shown because google says the rank is not high enough.
Hello I will sum up in short: -Trim & Reduce the number of AdGroups as you wont be able to properly monitor the success and failure of your campaigns -Get rid of Duplicate Keywords(dont use same keyword in different other AdGroups as they may eat up each others position) -Create ad copies which mention Geagraphical Location! As this would reduce the number of irrelavant clicks -Create captivating Landing Pages, incorporate keywords in your Landing Pages. There is more to say but... digest this first Thank you