I have dozens if not hundreds of competitors and to keep up with every single URL for all my competitors would be nearly impossible. I would just prefer to filter out ALL ads that have "medical alert system", "medical alarm", and "senior alarm". I fear that one of my competitors will slip in and actually advertise their competing product on my site. Google has to realize that this is a real problem right? Is there a workaround that I don't know about so my potential customer don't go to my competitors? Any and all help would be greatly appreciated!