Need input to webtracking

Discussion in 'Traffic Analysis' started by clgu99ab, Dec 21, 2006.

  1. #1
    Hi guys

    I need a little help here, and some suggestions. I am currently in the process of choosing a new webtracking system. I have tested a couple and think i am ready to choose.

    I have now specified the different elements i find important to track, and hope that you can contribute with elements that YOU find important to track, and WHY you find it nessecary to track.

    I want to setup the following tracking and reporting:

    - Funnels for all products (we have 6 products, all downloadable): entrypage -> download page -> download -> installation complete -> buy -> different stages in the buy process -> end of buy (thank you page)

    - The conversion rate from visitor to download from PPC vs. SERP.
    - The conversion rate according to countries
    - Monitoring pages for abnormal high conversion
    - Monitoring pages for abnormal low conversion
    - Monitoring pages for high amount of visitors
    - Monitoring pages for high bouncerate
    - Monitoring positions for primary keywords in SERPS
    - Possibility for A/B Splittesting
    - Possibility for tracking different campaigns (banners, ppc, email, ec.)
    - Amound of visitors according to Countries

    Thats about what I can come up with would be relevant data to track - I hope you have suggestions to elements to track, cross-reports that could be of interest etc.
     
    clgu99ab, Dec 21, 2006 IP