In one of my campaign, i have put 2 keywords for broad match modifier.. +vitiligo +treatment how to get rid of +vitiligo +treatment now i want to ask that do i need to bid seperately for both keywords or i should bid for only one keyword i.e +vitiligo +treatment because people may or may not type how to get rid of vitiligo treatment.. Can u plz help me for this?
You should go with 2 words. As you say, I can search how to get rid of vitiligo... But I must say that +treatment is too broad. Try to narrow it with most searched phrases an add that phrases +SOMETHING treatment. Vitiligo is specific... Treatment is not.. Regards.