Hello All, I am running a PPC campaign for a client.In which I track conversion when anyone fills his request form. I need to know that daily traffic from both organic and PPC fills his form and the information get register in his database.Now how we differentiate that if in one day he have 50 form filled then how many are from organic listing and how many are from ppc ad clicks. Please suggest......
If you are using the conversion tracking within Adwords then you will only show a conversion when the user clicks through your ad and then fills out the form. When they click your ad a cookie is placed on their computer. If they then fill out the form you will receive a conversion. If they did not come through your ad first then the cookie will not be on their computer. Therefore when they fill out the form the conversion will not be counted. More information can be found here: http://adwords.google.com/support/bin/topic.py?topic=60
The 'thankyou' page which the visitor encounters after he fills up your form should contain a code that google adwords 'conversion tracking' gives you. All other signups will be from organic traffic (unless you have other means of promotion) The conversion tracking has a certain number of hours delay at adwords.
I think dedicated landing pages to separate the promotion method is still the best, at least you know exactly how your conversion occur. OR You could also pass a certain code from your adwords to the opt-in form and store it in the email list, but that's a bit troublesome.
I am using a conversion tracking code given by adwords in my thank you page and conversions are being shown in adwords account.but I want to know that when anyone fills in the form of free consultation all the info gets store in a database.So if in one day if there are 50 records added in my database how would i differentiate that how many are from ppc ad clicks and how many are from organic ranking?
That's easy, you already have the answer. The adwords conversion only occur when somebody successfully fill in the form and arrive at your thank you page, so the number of conversion is the number of subscriber added from PPC source, the rest are from the other sources, in your case organic.
You can easily add a new field in the DB and track your submitted forms from there. For example you can add a new hidden field in the submission form page that will submit this field into the DB, as if you are creating dedicated page for adwords you can name the value of that field as "AdWords", then you can create statistics based on such info and show it in the admin panel of your website.
You should set up your client's website with Google Analytics. You can then create a Goal in analytics for completion of the form. Analytics will show you all the conversions separated by every source including AdWords because you can link the AdWords and Analytics accounts together. This means you can see how many conversions came from AdWords, how many from Google organic traffic, how many from Yahoo! organic traffic, etc. Free to use and very useful!