Need info on running targeting campaigns to Google China Users

Discussion in 'Google AdWords' started by rmagg, Mar 3, 2008.

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  1. #1
    This is the first time I've had to run Google Adwords ads targeted to China (location and language). I realize that Google does not translate ads. Does anyone know of any tools to help me with keyword research? I currently use WordTracker, which does not seem to be any help. Also, what are the best solutions for aiding with getting translations done?

    Any other advice on running ads in other languages is appreciated.


    Thanks
     
    rmagg, Mar 3, 2008 IP
  2. dickson123

    dickson123 Peon

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    #2
    Structure of Chinese wording is totally different from English. So you can not get result from english tools such as wordtrack.

    But you can still research keywords in google keywords tool, just type in Chinese. The precise tool is in baidu.com, you can get precise search numbers there, but it is chinese interface. Google's volume estimate is about 1/2 of that.

    However, It also depends on what offers you promote. Sometimes you can just use english ad and LP, but most time you need both in Chinese to work.

    PM me if you need help.
     
    dickson123, Mar 4, 2008 IP
  3. rmagg

    rmagg Guest

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    #3
    Thanks.

    I've given the baidu tool a try and used google translate to make sense of it. It's made me realize that I may need a translator for this project.

    Does anyone have any experience with advertising on baidu?
     
    rmagg, Mar 4, 2008 IP