Hi people, I have a good bit of ideas when it comes to marketing 'internet/technology' centric businesses like social networks,online stores,paid subscription based forums/communities etc. But recently i was approched by a friend who manufacturers engineering components and supplies to big vendors/factories. How do i help such a business as far as marketing is concerend ? I can only think of getting him on top page for his keywords, what else ? Thanks
Don't forget the power of offline marketing. Research the market and understand the industry. Brochures, fliers, leaflets with website address can help you in the marketing campaign.
I realize the importance of offline efforts. But he is already doing it. He was just curious if internet can help him any manner as to get him more exposure.