Ok, heres the 411. Company sells comfortable, orthopedic shoes, slip resistant shoes, non slipping shoes. Target is an older audience.... the ones podiatrists serve Now, we are going to shoot out a Press Release soon and I cant think of any good ideas.. I thought MAYBE we could find articles on people who've slipped and fell at work and sued, and then discuss our shoes, but im not sure they want to go in that direction. Anyone have ideas? It must be NEWS WORTHY!! Thanks all
Well then tell them to actually do something newsworthy! Otherwise, you're just contributing to the pile of garbage releases on the Web, and you'll never get decent coverage anyway. I have a list of 25 press release ideas. Look at it. Maybe something there applies to them that you haven't thought of. Is there anything at all about them that makes the site timely? If so, use it. If not, then you have to put some effort into making the company newsworthy first... there's no way around that. Jenn