Need Help With Press Releases

Discussion in 'General Marketing' started by Kaabi, Sep 2, 2007.

  1. #1
    I need somebody who is either an expert in press releases and/or somebody who writes and submits press releases professionally. In preparation for a rather important event involving my business, I am researching press releases so I can maximize the effectiveness of the promotion. Anybody who is interested or knows a lot about press releases, please PM me or respond.
     
    Kaabi, Sep 2, 2007 IP
  2. btvbill

    btvbill Peon

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    #2
    I used to have good luck with prweb.com but it is no longer a free service. Recently, I tried http://www.prlog.org/ (which is free) and have had very fast results with them. For instance, the other day I just sent out a press release. Do a Google search on "vermonter.com changes" and you'll see the prlog.com results.
    I'd have to say that I'm even happier with the results than when I formerly used PRweb!;)
     
    btvbill, Sep 2, 2007 IP
  3. Kaabi

    Kaabi Well-Known Member

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    #3
    That seems like a good site. The promotion I am referring to will take place in October, so I have some time to set it up.
     
    Kaabi, Sep 2, 2007 IP
  4. Kaabi

    Kaabi Well-Known Member

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    #4
    Does anybody have more information on press releases?
     
    Kaabi, Sep 3, 2007 IP
  5. jhmattern

    jhmattern Illustrious Member

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    #5
    I'm a PR professional. You can visit www.jhmattern.com to find out info if you need a release written (in the services section). I also have several resources available on some of my sites regarding press releases. Here are some samples; hope they help:


    How to Write a Press Release
    Sample Press Release Template
    25 Press Release Ideas
    Press Release Writing Tips
    7 Signs That Your Press Release Sucks
    What Press Releases Aren't
    Effective Free Press Release Distribution in 5 Easy Steps
    Big List of Free Press Release Distribution Sites

    Also, what kind of event is it that you're talking about, and what's the goal: to have journalists mention it beforehand to get some awareness built, or to essentially invite members of the media or industry to the event to cover it live. Depending on your goal, a press release may or may not be the right tool... a media advisory might suit your needs better.
     
    jhmattern, Sep 3, 2007 IP
    usasportstraining likes this.
  6. joshmullineaux

    joshmullineaux Peon

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    #6
    try createbusinessgrowth.com i've used Christine and she is excellent
     
    joshmullineaux, Sep 3, 2007 IP
  7. watches_time

    watches_time Guest

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    #7
    share some free press site with u ::p

    http://www.prleap.com/
    http://www.pr9.net
    http://www.malebits.com/

    and a example :

    http://www.prleap.com/pr/91266/ :cool:
     
    watches_time, Sep 4, 2007 IP
  8. Kaabi

    Kaabi Well-Known Member

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    #8
    Yeah I'm seeing a lot about PRLeap and PR9, and PRLog looks pretty good as well. Things are going pretty smoothly.
     
    Kaabi, Sep 4, 2007 IP
  9. usasportstraining

    usasportstraining Notable Member

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    #9
    Cheap as in crappy or cheap as in inexpensive?

    Yikes!! (I'm sure it's inexpensive, but that word is a touchy one)
     
    usasportstraining, Sep 4, 2007 IP
  10. Kaabi

    Kaabi Well-Known Member

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    #10
    What are you talking about? Are you referring to my website? In the probable case you are, then yes, inexpensive.
     
    Kaabi, Sep 4, 2007 IP
  11. usasportstraining

    usasportstraining Notable Member

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    #11
    Yes, just the reference in your sig. No offense meant.

    I haven't tried PR's yet, but it sounds like it really works. I may hit up one of these pro's when I have something to announce. :)
     
    usasportstraining, Sep 4, 2007 IP
  12. PearlyWrites

    PearlyWrites Peon

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    #12
    I also submitted to PRLeap and saw some surprising results. A paid service to visit is www.EWorldWire.com. We submit press releases here as well as the other sites already mentioned.
     
    PearlyWrites, Sep 4, 2007 IP
  13. guyfox

    guyfox Peon

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    #13
    Nice tips all over in this thread - thanks all!
     
    guyfox, Sep 4, 2007 IP
  14. Kaabi

    Kaabi Well-Known Member

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    #14
    Yeah I'm almost done reading all the things that jhmattern posted.
     
    Kaabi, Sep 5, 2007 IP
  15. Hammerfall

    Hammerfall Peon

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    #15
    Hammerfall, Sep 5, 2007 IP
  16. jhmattern

    jhmattern Illustrious Member

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    #16
    Social media press releases are a crap fad some PR people dreamt up to pretend they were in tune with the Web 2.0 world. Don't waste your time.
     
    jhmattern, Sep 5, 2007 IP
  17. depotgang

    depotgang Peon

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    #17
    Here is a free video to help

    http://www.mcreasite.com/Press_Release_Video.html

    I do about 50 Press Releases a year for my different businesses and clients. They work well when done right. I always hire a quality writer to do my work.

    Good luck.
     
    depotgang, Sep 5, 2007 IP
  18. clark056

    clark056 Peon

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    #18
    Press Releases are nothing without proper distribution. On the other hand you can have the best distribution in the world, but if you do not have a well written press release, it won't do much.

    Bottom line look for a writer that understands your goals, and find a method to distribute that will make sense. PR WEB is ok for links and SEO but don't expect too many new clients from it.

    -C
     
    clark056, Sep 5, 2007 IP
  19. jhmattern

    jhmattern Illustrious Member

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    #19
    Most press releases wouldn't directly lead to clients... if you use them properly that's just not what they're for. Even more important than hiring a writer who understands your goals is hiring one who can do that while understanding media relations enough to give you guidance on effectively reaching those goals with press releases.
     
    jhmattern, Sep 5, 2007 IP
  20. Kaabi

    Kaabi Well-Known Member

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    #20
    I'm submitting press releases as I type. Pretty exciting, aye?
     
    Kaabi, Sep 26, 2007 IP