Need help with campaign call to action

Discussion in 'Google AdWords' started by NewComputer, Mar 10, 2006.

  1. #1
    We are running real estate adwords specific to our real estate market, can someone give me a hand trying to attract higher click through with proper keywords etc... We have been getting less than .3% clickthrough.
     
    NewComputer, Mar 10, 2006 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    What matching options are you using, and, are you using dynamic keyword insertion?
     
    GuyFromChicago, Mar 10, 2006 IP
  3. NewComputer

    NewComputer Well-Known Member

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    #3
    Chicago, you have already gone over my head. I create the add, put in some information and then 'hope' it attracts people to click... honestly
     
    NewComputer, Mar 10, 2006 IP
  4. wpattison3

    wpattison3 Peon

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    #4
    that is a competitive market. what position are your ads falling into? you can easily increase CTR by increasing max bid to land in top 3 spots. give that a shot first. also, make your ad different than your competing ad-space users. using Dynamic KW insertion is good, but if everyone else is doing it than your users will never click on your ad.

    also keep in mind google eye-tracking studies: nearly 90% all google users look and click on the top 3 spots and disregard the rest.
     
    wpattison3, Mar 10, 2006 IP
  5. NewComputer

    NewComputer Well-Known Member

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    #5
    We are in the top 2, I am looking more for the words or phrases related to real estate that trigger the best clicks or call to action.
     
    NewComputer, Mar 10, 2006 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #6
    Both worth looking into/understanding. They will not only help you get more clicks, they'll help you get more qualified clicks.

    Dynamic Keyword Insertion

    AdWords Matching Options

    Play around with your ad copy as well. Keywords don't trigger a call to action, your ad copy does.
     
    GuyFromChicago, Mar 10, 2006 IP
  7. duncan pollock

    duncan pollock Peon

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    #7
    It astounds me that so few agents are aware of how well AdWords can work for them or seemingly even bother to find out.
    But GuyFromChicago is absolutely right. It's the ad wording that makes the difference -- although you then need to do the right selling job with your landing page in order to get a worthwhile ROI.
    However, when any one sale will put a few thousand dollars in your pocket, AdWords is an unbelievably cost effective way of obtaining qualified/qualifiable leads. Even so, you do need to say what no one else is saying or say it better than anyone else manages to do.
    Easier said than done, of course, but think through what it is that makes you / your site different from everyone else -- assuming there is a difference, which there certainly does need to be! -- and then compose your ad accordingly.
    As has also been remarked, you are in a highly competitive field. Nevertheless, if you're tending to be in 2nd place with your ad, you can't be up against too many other real estate people. Thus, the challenge is probably one of, ahem, being up against yourself!
    Anyway, why not give Perry Marshall a try? He's my favourite AdWord guru and I certainly owe my own success with AdWords (+/-3.0 CTR and +/-80% conversion) to what I've learned from him. (See http://www.perrymarshall.com/google/ )

    Duncan :D
    PS. Not to confuse you, but conversion simply means the visitor has reached and read at least some of your landing page. The actual sale is still a few steps away!
     
    duncan pollock, Mar 10, 2006 IP