I am not sure if i can call it a "black technology" but it is certainly something out of a fair competition level. Here is the situation: i own a brand name A.com also i have a site called A.com, my main competitor has set up his adwords campaign to be positioned in the first/second place with this exact brand name (A.com). What i mean is, if you google "A.com", the first result in ads section will be my competitors site with title "A.com" leading to their site. By my opinion this is the violation of the author rights of my brand name. The question is, may I contact google with this problem and expect them to penalise (or google ban) the violators? Has anyone else experienced the same problem? Should I complain and wait for google to act (if there is any kind of penalty for this kind of cheating), or should i instantly counter attack the competitors with the same techniques? I am really lost in this situation, any help would be mostly appreciated.
If your brand name is actually a trademarked term, you do have cause to ask google to act if they are using it in their ad.
Google allows you to bid on whatever keyword you want. If you are trademarked as A.com and someone bids on A.com, google will not do anything about it Google will however protect your brand name by no allowing them to use A.com in their text ad. Meaning the competitor cannot use your name in the headline, description, display or destination. But competitor B is allowed to bid on your name and write a text ad that says Brand A is a scam, don't buy, use us instead. However, you may take legal action within the court system to ban competitor from bidding on A.com and then enforcing the judgment to Google.
I have the same thing in my campaign. Except i bid on competitors URLs....I make sure not to bid very high as it is a waste or money...but I occasionally get a conversion out of it at a good price. Business is cut throat