Hi, I have using Adwords for two months, i am getting CTR around 0.6 to 0.10%. I am so much worried, why i am getting very CTR. Since I have been using targetted keywords and location. Keyword is "bookkeeping". I request to all regarding how to improve CTR above 2%. Kindly help me with detailed suggestions...
which location you are targeting? a city , state or country. most of time city have low CTR . and book keeping may have low search volume. check your ad position, it must be in top 3 . use keyword in campaign, website title. and also use this keyword [book keeping]
try using some of the advise that Google offers... Check it out here: http://adwords.google.com/support/bin/answer.py?hl=en&answer=27648
There could be any number of reasons this is happening. To begin with, remember that different niches will have different CTRs. -Maybe your ads aren't showing up as the ones you are targeting. You can use adsense begin and end codes to limit the area of your content that adsense generates the code from for better targeting. -Your ads might not fit into your site, be sure to match your site's colors and styles -Your ads might not be in the best places. You want to prominently display them and not hide them away. -You might be showing too many ads, and confusing the visitors or providing them too many other options.
He's asking about ADWORDS, not ADSENSE. It really could be any one of many different reasons, including: position - low position = low CTR matching - if your KWs are in broad then CTR will be lower relevancy of ads to KWs - make sure your ads are relevant and include the keyword. Try using dynamic keyword insertion (see FAQs on this forum) content network - it's set to on as default - turn this off if you haven't already and your CTR will improve dramatically, almost instantly
Are you split testing? Are you bidding enough (position)? Are your Quality scores at least 'ok'? Also keep in mind, CTR means nothing compared to ROI.
1. That is a very broad keyword, and will be difficult to get a high CTR no matter what your ads are 2. Make sure you are running search network and content network in separate campaigns. It is VERY important to keep your search network CTR's very high, and running content network in the same campaign is going to ruin that CTR history. 3. Fewer and more targeted keywords per adgroup, ideally only 1
It isn't. It's important to have a decent CTR for the keyword and position you are in, but I'd take a below average CTR + very good ROI over a great CTR and poor ROI, any day of the week. A high CTR might mean you are getting clicks from people just being nosey, but have no interest in buying. I'd sooner write my ads in such a way that it doesn't get as many of those clicks and more serious clicks. Lower CTR > Higher ROI. Many people over worry about CTR without actually looking at the overall figures.
I probably should've been more clear If you want lower CPC on a search network campaign, CTR is absolutely the most important factor. Don't believe me? That's fine, let chief Google economist Hal Varian explain it to you in this video http://www.youtube.com/watch?v=K7l0a2PVhPQ Of course ROI is the ultimate goal, and one of the best ways to maximize ROI is to lower CPC, and the best way to lower CPC is by increasing CTR
Now you said CTR was very important to get the CPC down, then of course, that is correct. That along with QS go hand in hand for the Cost Per Click and also to get a higher rank. Rank = CPC * QS.
The best is to split test. Have two ads running at the same time. Then, select a winner and try to beat it by writing a new ad.
are you offering bookkeeping courses? bookkeeping services? bookkeeping software? bookkeeping jobs? - put the one - if any - of those you're offering as a phrase match - put the end part of the phrase of the ones you're not offering as a negative (i.e put 'software' as a negative if you're not offering software)
Thank u all friends replying me. Here I like to give further details for ur all clarifications, I am concentrating "bookkeeping services" in City "sydney" My all Keywords Quality score is around "9" or "10". Initially i tried with general keywords, later on I have targetted with specific keywords. I am getting above 1% in Search and in content is 0.01 or 0.02% I am using bidding range from 3$ to 6$. Total keywords in all adgroup around 2000+ And i don't know about split testing? I hope this details will help u to give detailed suggestions.
What is your conversion rate like? I believe it is tough to market online in the bookkeeping niche. Seeing that your bid is $3 to $6, I have other suggestions: 1) Have you tried post cards or other local marketing/media buying within Sydney? 2) What is your most wanted response? A sale? A lead? A phone number to call? 3) If you are after leads, might consider using CPA, join ClixGalore or other Australia-centered CPA networks, build a campaign there and get those affiliate to market for you, while you pay them $2 per lead, I think that cost is more justifiable. Just my plain thoughts. I don't know too much of your business, hence can't comment any further.
Your original question is about CTR and you've kind of answered it with your last post - the content network always has a very low CTR - and in your adwords account this will be influencing your overall CTR that you're seeing. My advice would be don't sweat about it - content network CTR doesn't affect your search QS. If you want to improve your CTR split test different ads - i.e. go to ads for any particular ad group and write 2 ads, (make sure your ads are set to rotate, not optimise), wait, select the best performing one - remembering to take into account conversion and CTR. Then do it again - just keep refining your ads
After disabling Content Network, my CTR has been improved above 1%. But still no conversions, for a month, very few conversions occurs(1-10 Conversions). I am so much worried. I have 2-5 ad variations per ad group. Please anybody help me out to increase conversions.
I'd be happy to take a quick 5 minute look at your account if you PM the access details. Many account related queries can be sorted much quicker when you're actually looking at the account, as opposed to not seeing the account layout and just coming out with, do this, do that.
run a search query report! the chances are some of your ads are showing on irrelevant terms, you need to set up some really good negatives. also look at your ad text, if its poor without keywords, then its not going to be clicked. Also look at your ad positions, if the average postion is 4, its possible it could be in the top right of the screen, rather than sponsored banner, or further down the right. Top right is suggested to be the clodest place on a website for someone to look at
could be many things - website, phrases etc etc. My advice would be post your site on here so we can tell you more
I like to increase budget(CPC) for a particular hours period, does it make any changes like useful or not?