Hello; I need help to figure out what happen to the ranking of this website salon-supplies.com. Before 2 or 3 months this is on 2 position in Google.co.uk against its beauty cases keyword but now its on 7th page and day by day ranking is decreasing. Any suggestion which help in improving its search position?
lately we worked on its link building which includes directories submission, social media sharing, blog posting etc. We have changed its product categories to add more products. All the previous categories are removed and new product categories and menu added. After that changes its ranking drops.