I have been diligently studying PPCBully, Perry Marshal, and the Adwords Tutorials and still would like a bit of advice on how some successful campaigns have been organized. My company sells Insurance Continuing Education (currently approved in North Carolina and Maryland..others soon to follow) As far as I can tell, one should lay things out like this (For best results and more importantly, the best tracking of what works and what isn't), but I am not certain. Account - Company Campaign - Search - Content Network Ad Groups - These should really be titled the name of the single keyword they contain. Ads (2 or 3) are used to test that keyword. On to the next.. I have a solid keyword list and I know the basics of Adwords (relevance, landing pages, title of ad be the keyword, etc.), but I'm just not sure how to organize it so I can mange it... Am I on track or does someone perhaps know of a resource that explains this? Many thanks!
I don't think is to much to think here! what keywords bring you good traffic ... bidd for them! i do nor recommend 80 keywords that bring visitors but with no interest in your website! I use only ten keywords! I prefer 1 click for a good keyword than 3 clicks for a bad one! _______________________________ Questions and Answers | Earn Money
Looks good, except the ad groups should not contain just one keyword. Rather each ad group should have a list of maybe 20-30 closely related keywords. You could also have more ads in each ad group. Test them out to see which works the best! How is the progress coming?
If a keyword generates enough impressions and clicks then it should be 1-2-1.. i.e 1 keyword in 1 Adgroup. It's then easier to write 2 Ads (split testing) for then and more organised. If keywords don't generate many impressions and clicks then yes, closely themed keywords, but the 20-30 isn't necessarily the best. You could have 300 keywords in the same Adgroup so long as they were all tightly related and collectively generated enough impressions/clicks to warrant a split test.
it's all about the quality score per keyword. Have a look on youtube for "introduction to the google ad auction". It explains the process very well. I you can manage 100 keywords in 1 adgroup to have a quality score of 10, then you are probably OK. If not, you should go for smaller adgroups. It's just a matter of trial and error.
@SevenOneTwoFive Magazine - Thanks for the tip. The progress is slow... I created 15 or so ads and had them grouped all together...with that I got around 1500 impression and 15 clicks I think...all but 2 clicks came from the content network (on non related sites..) so those weren't worth a red nickel.. I then decided to start over..from scratch I created landing pages for my top keywords, using the keyord for the page title and header. I also built ad groups that contained only 1 keyword and 1 or sometimes 2 ads in them...They all are "Showing" in search and have quality scores of 6 or 7. I also bid relatively high on each to just get the ball rolling.. Nothing. No impressions. No Clicks. No nothing. It does say that they are "Pending", for content network display, but that shouldn't affect the visibility in the search results.. I am missing something and can not for the life of me figure it out..I am ready to pay someone to consult with me for a few hours to set this thing set up right. I believe it when guru's say that once you "get it" it will be super easy, but I'm definitely not there yet. Any help would be greatly appreciated. Cheers! @ muchacho79 - Thanks for the advice, but as you see above, I need some help somewhere
@ Oebidoebie - thanks for the tip...that video was very informative! Still, I am missing something fundamental in my campaign and need some assistance
Are you having Search + Content as part of the same Campaign? If yes, split them up ASAP as the Content Network is a totally different ball game to the Search Network. I'd have 3 Campaigns... one for Search, Search + Search Partners and one for Content network. IMO Google's limit of 20 campaigns per account is nowhere near enough if the account is structured correctly.
@ muchacho79- I do have them split..in fact, I dont have anything running on the content network at all right now as I want to master search first... thanks for the tip!
I myself always split my campaigns into content only and search as I find they are far more easily monitored and maintained
Aaron, It can have lot's of reasons why your ads are not showing. If you send me a message with your Adwords Customer ID, I can have a look at your campaign and advice. No charges Cheers, Oebidoebie
Thanks you guys for the advice...i actually bought perry marshalls book, devoured the newbie section and relaunched the entire thing....IM GETTING TRAFFIC!!! Super exciting.. Now, I need to refine and figure out why some of the ads and keywords are competing with each other and not displaying.. @Oebidoebie Do you have a gmail account?
Good luck to you. You are definitely on the right path.. I think Perry Marshall's book is great..Many good pointers