I'm confused how Search Engine Land have a facebook Page like: http://www.facebook.com/searchengineland However, When ever I tries to make one it gives me a Messy URL like: http://www.facebook.com/pages/New-Delhi-India/Travel-India-365/239021935137 How to remove /pages/New-Delhi-India/ and /239021935137 from my URL ?? can't it be simply http://www.facebook.com/My company Name Like Danny have for his page ?