I am looking to redesign my landing page for auto insurance quotes. The purpose of this site is to let users type in their ZIP code and receive a listing of local car insurance providers. I haven't had a high CTR and wanted other people's opinion on how to redesign the page to get a higher CTR. Here is the landing page : www.QuoteArena.com/AutoLanding.html Any Ideas? Thanks
Hi Frank How about taking off the ads and making the site more like the squeeze page it should be! If you are giving people content or something for nothing on the page - then by all means put up ads to finance it. If you are looking to get people either to sign up to your list or put in a zip code etc do it more like this: Put up a compelling headline (here are 30 that I could think of): 1. Find out NOW how To Save money on your insurance 2. Here Is A Way To Save money on your insurance 3. (Provide a Number) Fun and Easy Ways to Save money on your insurance 4. Here's How To Save money on your insurance 5. Guaranteed To Save money on your insurance 6. Released At Last - (Provide a Number) Perfectly Legal Ways To Save money on your insurance 7. FREE Kit Tells You How To Save money on your insurance 8. (State or City) Man/Woman Reveals A Short Cut To Save money on your insurance 9. Leading (Title) Reveals An Amazing New Way To Save money on your insurance 10. Top (Title) Reveals The Insider Way To Save money on your insurance 11. Leading (Title) Discovers The Secret Of How To Save money on your insurance 12. Here Is A Way To Save money on your insurance 13. Are You Ready To Save money on your insurance 14. Do You Sincerely Want To Save money on your insurance 15. Have You Ever Said I Just Can't Seem To Save money on your insurance 16. They Laughed When I (Tell what you did) But When I Started to Save money on your insurance... 17. If You Can (name of task) Then You Can Save money on your insurance 18. The Easy Way To Save money on your insurance 19. (Provide a Number) Tips You Can Use To Save money on your insurance 20. The (Provide a Number) Quickest Ways To Save money on your insurance 21. The Quickest Way I Know To Save money on your insurance 22. The Secret To Save money on your insurance 23. Revealed: (Provide a Number) Ways To Save money on your insurance 24. (Provide a Number) Incredible Ideas For Save money on your insurance 25. Yes, You Can Save money on your insurance 26. At Last Save money on your insurance 27. If You Can Read and Write Simple English Then I'll Show You How To Save money on your insurance 28. The Lazy Way To Save money on your insurance 29. At Last The Easy Way To Save money on your insurance 30. In Only (Provide a Number) Minutes You Can Save money on your insurance Then call them to action: Type in your Zip Code now! Change your round green go thing to a proper button Put on it something like: Save Money! Save Now! Do it Now! Quote me Happy! ------- Onward and upwards Steve Dorrington (AKA CarpetDog) PS it might even help if you had more than one landing page... One for Home insurance, one for auto, one for...