Hi May I know how do you group a large keyword list into specific ad groups, especially for the localized keywords? Any sharing would be appreciated. Thanks
well... you start a campaign... you create adgroups to suit... you place the keywords related to you ad group in one list, other keywords in other ad groups depending on their relevence to content... using the adwords editor would prolly help you out you can also use one of those adword generators if you need to. heres a link to one such generator
I'll give a second vote for the adwords editor http://www.google.com/intl/en_uk/adwordseditor/index.html The keyword grouping tool in it is a bit crude, and needs tweaking after you've given it a go, but I found it useful in doing the donkey work of sorting a large keyword list.
Ideally to maximize your CTR your ADtitle should match your keywords. So for most of my campaigns I have max 5-10 keywords per adgroup with an AD for each adgroup Just combining 100 keywords for 1 ad is not very targeted ...
What is your monthly budget, be careful cause you might spend a lot of money on adwords. Do your math before you start.