http://www.google.ca/aclk?sa=L&ai=CO3rbocMoT7eYIeGG2wXdm5yVC476ncUC-oeh-ROOgbcKEAIoBFD-1vCr-_____8BYP2gmYHoA8gBAakCK_zBRRVJhT6qBB1P0HSpKDIswTFo-KrKygr7fIZ5tJlXseLqVD7FHg&num=2&sig=AOD64_2cu6fM2kQxRXV3Sl0Gf0Tvkg-lUg&ved=0CA0Q0Qw&adurl=http://www.injinji.net/aa.php%3Flid%3D77875462%2526tid%253D244fe900671f1%2526eng_creative%253D4560639643%2526eng_keyword%253Dfashion%252520FM%2526eng_placement%253D%2526url%253D%26usg%3DAFQjCNHhR5jRXLM-NgcvNZq821duzaFpQA%26cad%3Drjt&rct=j&q=canada%20goose&cad=rja this is a adwords url link i copied by search keyword of canada goose on google.ca, compare to normal link below: http://www.google.ca/aclk?sa=l&ai=COMInu-gpT4T9Bc23tgfaoqX_DJqC7pUBrIrhsCXOsYBRCAMQAVCTgtep_f____8BYP2gmYHoA6ABq7Op_wPIAQGqBBZP0OHNDbDGboLKE0kaRzutMlYeSr4cugUTCLTYwNuT_q0CFSO4NAodmlhXqsoFAA&rct=j&q=canada%20goose&ei=u-gpT_SOA6Pw0gGasd3SCg&sig=AOD64_3TXGKzb7XZ8DonITKsf1fz2NE4Qw&sqi=2&ved=0CBUQ0Qw&adurl=http://www.altitude-sports.com/eng/brands/canada-goose/all&cad=rja we can see the first link is much longer than normal one, there is some parameters like "eng_creative, eng_keyword,and eng_placement... i had searched for so many ad on google, but no one looks like first one. im wondering what do the parameters mean in here?? if i wish to do the same way, how can i do it? anyone here can help me??? thanks