Need help, anyone know how to write risk management report?

Hi, i am writing a proposal but i am stucked in "risk management" section.

Anyone of you know how to write a proper RM?
Let say, if i estimate i can sell 100 of the products in a month, but eventually, only 20? What's the RM report i can write?

And furthermore, if i say, i can Advertise the product in order to boost up the sales but what if i dont hv the Advertising budget?

I wonder how smart those folks can write out this kinda articles?

 

Writing about risk management isn’t too hard.

It's all about how are you going to manage the risks that you are going to take?

So first go through and list out all your risks (might be similar to your KPIs).

And then write out how you’re going to mitigate and manage those risks to help achieve success.

The key with any plan is to not bullshit yourself or someone else.

I can estimate that I’m going to sell 100 products a month right now, but it's complete bullshit, you can't estimate that, it's impossible to estimate that without first having any established and current history of selling the products already, and without showing that in the past you have been able to successfully increase sales by doing X or spending $Y.

And if by spending $Y is the answer that you've shown in the past, there's still no guarantee that it will work again, you can display ways to mitigate that risk by diversifying your $Y spend into different market segments, tracking the $ spend per conversion and slowly growing sales while not blowing out your spending.

On top of that you should never estimate anything, estimations, any at all are complete bullshit and I never believe any estimations or agree with them at all.

Rule of thumb in my book is to never estimate.

Set KPI's, targets, goals and plan ways to achieve them, use your risk management plan to apply mitigating factors to your marketing efforts, diversify the marketing, or target the marketing, cross market your product or partner up with other providers.

Work out ways to achieve goals, not estimate what you could make or sell.

I could estimate that I’ll make $1m this year, but without a plan with goals, a map to get there and ways to manage my risk I’ll never make it. It’s just a bullshit estimate.