hi there, as you can see I'm still only a student. I've made use of the school holiday to learn all about adsense, adwords, ebay and ezine advertising. I hope to get everything to go auto-pilot before my holiday ends : / I've read a few ebooks, eg Google Cash, the Rich Jerk and even bought books like Multiple Income Streams from the local bookstore. I've sign up for a few opt in list to learn all abt it. I'm really into it and had invested over 100 buck alr. I just got my debit card last friday and fire up my first few campaign. I'm really worried. Having look thru the posts in this forum, everyone seem to be making money at least to recover the cost of PPC advertising with affiliate commission, however it has being already the third day, and I still don't get any sales. And on top of it, I launched 16 ads, 9 on a single affiliate program, others are just some of those programs from clickbank that I have interest in. Here is how I do my keyword research. I enter a keyword related to the affiliate I'm advertising into Overture Keyword Selector Tool and obtain a number of keywords that has high search volume (around 50+ keywords) and further remove keywords that don't fit the category. I copies them into a software call Rapid Keyword and generate typos and mis-spelling... Oftenly I can generated close to 2000 keywords. Then I punch in my bids which is oftenly $0.17 per click. I've waited for a while now, I got about 75 clicks for now and they cost me $7.82 and I still didn't get any order. Page Impression is 74 000++ ,so CTR rate is abt 0.10% The reason for a low CTR is because my ads is written in a way that filters away ppl who juz wan to get free stuff. It states words like Buy the whatever product here, then some nice thing abt the product. I really hope you ppl can help me. Give me some advice, suggestion, what when wrong or better still if there is anyone who is really pro around here and have extra time to spare. Email me campaigns that really converts. Be it 1-2 sales a day. I don't care really that much now. I just want to recover the cost (few hundred bucks now). Thanks Samuel Chan
Everything that you've done so far sounds fine. If you're sending traffic straight to ClickBank merchant landing pages then I wouldn't be surprised if your conversion rate was 1% or even a bit lower. You seem to be averaging $0.10 per click which is fine, and will likely mean that each sale will cost you about $10, so as long as you're promoting products that will give you a return of $20 or more per sale, you should do fine. You just need to be a bit more patient; 75 clicks isn't much, and you won't be able to judge how well your campaign is converting until you get a good few hundred clicks under your belt. Starting a new campaign can be expensive because you need to build up a volume of visitor data before you can see what works and what doesn't, and start fine tuning accordingly. You do need to ensure that you have tracking in place though (adWords tracking is fine) otherwise you won't be able to see what converts and what doesn't, and hence you won't be able to learn and tune from your visitor data. Good luck, and stick at it! Dan
Thanks for the reply Dan So... are there ways to increase page impression (thus creating more CTR)? I understand the importance of a landing page, a place where you give editorial comment on how good the product is. I meant if I already screened away ppl who are not interested in buying and those who click is already targetted audience, won't the effect be as good as having a landing page? Another question... how do you guys do it? On average a few sales a day. Is it because of a high numbers of clicks? What about those making thousands a day? What differentiate me from them? Samuel
The simple answer is "budget". It's a numbers game; buy lots of traffic to make lots of sales. You don't necessarily need your own landing page, although it's preferable, you can still make it work by sending your traffic straight to the merchant's site, but in either case like I said before, you must have tracking in place!
Tracking... hmm... I will go read and find out more about it. As for budget. I set my budget at $80/day. But due to the low CTR, it never get anywhere close to it. How do I get lots of traffic? BTW My average position is #3
Try raising your CTR by getting rid of the pre-screening in your ads; 0.1% CTR is VERY low. If you haven't already, you'll probably start running into problems with Google refusing to serve your ads if your CTR stays that low. My advice; Get the merchant to install your adWords tracking script on their 'thank you' page. Rewrite your ads to increase your CTR Run your campaign for a while Tune your keywords / bids / ads Repeat steps 3 & 4 on an ongoing basis You need to get some visitor data together to move forward, and you're not going to get that if you're putting people off too much in the first place. Get your basic campaign working first, then once you've established a base-line, you can start to tune it for better profits by doing things like pre-screening in your ads.
I've start a new account, got $55 free credits and applied the methods I've just learn from the ebook I bought, Adwords Miracle, which cost $97 USD. I've found out how many mistakes I commit and aim to get this right this time. However why is the CPC so high ($0.50-$8.00 per click)? Does it have to do with quality score and relavancy. If so, how can I improve it so that my CPC will cost around $0.10? Samuel
Just rewrite your ads with an attractive language and sales depend solely on the website which you are promoting and not merely on the ads...!
I applied all the technic for attracting ppl to CT like attract their attention, plus relavancy, so I'm obtaining a CTR of around 3.5%. The keywords are also quite targetted and the niche i target is not meant for webmaster, so most who click thru shldn't know how to steal commission. BTW... my CPC is about 0.10