hi recently i started a classified site and and when i am trying to advertise it using google adwords , each ad i have created is showing low quality score , showing poor landing page , please help what can i do with that , my bid are also good but the reason shown in in adwords account is low quality score , i have been using adwords for other site and they are working well is there anything i need to do on the page or should i create a custom page to promote the site . the site url please check my sign please help as to start it i need some ppc traffic thanks
Hi Buddy!!! how Can i begin the Google Adwords in my web sites... reply me via ASAP.. ??? thanks fr sharing.. see you later than...
How is your Adwords account set-up? If you have one large campaign and bidding on all the related keywords then you will undoubtedly be hit with a low quality score. In this particular case what I would do is create separate ad groups for each of the categories on your site (or at least all of the categories you wish to promote). So for example I would have an ad group for Mobile Accessories with all "mobile accessories" related keywords and write relevant ads for those keywords, i.e. Hundreds of Mobile Accessories Hundreds of mobile accessories for sale on one of India's largest classifieds site. www.124.in/mobile-accessories Already this will add more relevancy to your account and improve your QS, but you still have to take into account your landing page quality. If there's no relevant content on the page you're still going to get hit with a low QS. Not to mention that the visitors that click on your site will hit that "back" button pretty quickly if they don't find what they are looking for. Hope this helps.
although the site is all about classified ads, for a bot, looking at that homepage I can see why there would be problems with landing page issues - is it about laptops? is it about cars? is it about jobs? I agree with beyondelectricdeams that you need to create closely themed adgroups, and also pick out the pages that have some content/listings and link the ad to specific pages. Don't use your homepage as a landing apge.
Think a low quality score is when you receive many impressions but not many clicks. You can try changing the ad or the keywords.
Try to run the ads in google search not in its content network. Work in adgroups. Also to make the quality high, try to run campaign with popular keywords.