HI, Can anyone tell me the formula Rate of Investment(ROI) in PPC. I have Read that the formula for ROI is Gain from investment- cost of inverstment/cost of inverstment from the below mention link, http://www.investopedia.com/terms/r/returnoninvestment.asp. But in google, they have mention the formula as revenue-cost/cost. reference link: https://adwords.google.com/support/...21905&guide=21899&page=guide.cs&answer=146309 Can anyone tell which one is correct.
You can check this out www,stepmiles,com/ROI-Calculator,htm, it's an automated calculator to compute the ROI. you can try this I hope it helps.
PPC is basically depends on the investment the advertiser is willing to give... ROI depends on the keyword you choose. I would trust the second, because it come from google...
could be more specific in the way of roi.. the second one seems reliable because the google says that...
You have to calculate the income or interest or divident or anything in monetary form gained over a period and cost of your investment. Suppose you get profit of Rs.800 on the investment of Rs.40,000 over a period of one year - it means you have earned @ of 2% per annum., if you earn Rs. 800 for investment of Rs.40,000/- every month - it amounts to 24% per annum. like that.