Hey, this thread is for all of you guys out there who are having success with PPC. I don't want to see people coming on here and saying "PPC is a waste of time and money" or "it is impossible to get positive ROI with PPC and Clickbank." I know that PPC is not a waste of time and money, because I am having moderate success, I just want some advice. So, I have been promoting a product with PPC and I have been getting a positive ROI, but the ROI has been extremely low. I have been going along at about one sale per week (although I did make $93 in a day a few weeks ago by fluke lol). I have been spending about $20 for every $24 I make. Has anybody got any advice as to what to do to increase my earnings? Should I just promote a ton of products? should I work with each product until I get like at least 50% ROI and 1 or two sales per day and then move on? Please give me your input Thank you in advance for your help.
Are you tracking the keywords that are selling and which aren't? Are you making use of negative keywords? Is your ad copy appealing and clear? Is your landing page conversion rate doing well? There are many factors that could be holding you back from a higher ROI. It's all a matter of testing. PPC is not something you can set and forget. It's a constant process of tinkering with it. The more you're tweaking campaigns, the more likely you'lll be to see higher ROI. If you're not using the negative keywords feature, you're really slapping yourself in the face. There are many keywords that you absolutely do not want that will produce un-targeted, non-buying clicks.
^^ Make sure your tracking the Keywords that are converting and then you can either pause or modify the keywords that are not leading to sales. Modify your landing page and test for a week to see if your ROI increases. Test keywords that are not directly related to the Niche, these will be cheaper and sometimes convert just as well as keywords which are directly related.
I think you're either: 1) choosing keywords with low buying intent 2) choosing good keywords, but overpaying 3) using a landing page that doesn't * pull *
I'm not much of a PPC expert but here's some hard to follow advice that will work. Have more related content on your site. It helps boost trust. Identify around 10 of your biggest keywords and make 10 different landing page versions with optimized content and URLs for those 10 keywords. (Just make minor changes) That helps increase quality score, get greater and cheaper clicks. Have different prices for different keywords. Keep optimizing them depending upon your competition and average position. Invest time and money in tracking. At least, use Google Analytics to the fullest. Don't be too quick in eliminating keywords. Make such a decision based upon a fixed interval of non performance and a decent number of clicks. Use Negative keywords. For example if you are selling lice removal shampoo, you should have "dog", "pet" as negative keywords because there are people who search for getting rid of pet lice. (just an example) Some people have "free" as a negative keyword but that's not true for all niches. Testing can help find that out. Over time, you will have a campaign with a nice ROI. Once you have done everything you can, move on to the next niche. In certain niches, even a 10% ROI will be good assuming that you have the money to invest or manage to tie up with a rich investor. In that case, you can keep making super optimized campaigns and make more & more money. Also keep in mind that there are people who target countries other than the top 5. That is a long term option for you but don't do it until you entrench yourself well. Another tip is to find unexploited keywords. Now this can make you more money with some cheap clicks. You can get ideas about related keywords from forum discussions, magazine articles, google news, wikipedia and of course using market samurai or your regular keyword research software.
Without knowing the product, or landing page, you can't get advice that will really help you. I look at pages that have been running 5+ months, see what they are doing and mimic their success. Some advice won't work for certain products. For example I have a gaming site that the page layout and conversions are totally different then my health site. If I applied the same layout, Bids, etc it wouldn't work.
TONS of great advice on this thread. One of the better CB threads I've seen in a while. I'm a huge huge PPC user for CB and it feels like the majority of the CB users on this forum never have any initial capital to get PPC running. Anyhow, I'd give the exact same advice as many here have mentioned before. Track, collect data, tweak, collect more data, tweak, etc., Test with different landing pages / ad copies / etc.