Need advice - should I include the price of my product in my adwords ads?

Hi Skribblez,
I would include the price if it is competitive. This would increase your conversion rate and lower your CTR. If the price is not competitve, then I would not add it as you might not get any click throughs. Another suggestion is to add product extensions, which show the price based on a data feed.

Interactive Max Marketing

 

I think it is better not to show your price, but you need to use some attractive words for your ad. If the visitor is attracted, they will visit your website to check your price, and that's what you need for the first step. Then your page and price will decide whether you can get a new customer or not.

 

I will suggest not to put your price tag in your add. Well the main thing is that if you put your price tag in your add then people/visitors/users persume that your add is simply based on price tag. You are here just to sell your products any how.
if you show your price tag in your add then there will be less space for description for your add. If visitors won't be able to find description (what exactly in your site) then it would be treated as irrelevant add.

This is not good technique to do ppc .

The main motive of add is to get clicks as much as possible. Well most of the clicks and purchases are based on content not of price offer. Writing the price tag in the starting of the ad decrease the quality of the ad and in further decrease the sale of product,so to improve more clicks in ad just add optimized content and if space is available then mention the price offer in last. ​

 

Well, Skribblez, have you done an experiment that you can report on?


wiz

 

Yes, I'd definitely suggest including it. You only want to pay for clicks where customers are genuinely interested, so be up front. You don't want someone to click on an ad, costing you money, and then leave because the price was too high. This scenario can be avoided if you advertise the price. Same thing goes if a product is TOO CHEAP - some people don't feel that your service is worth enough if they find it is really inexpensive, they have a hard time believing. So be up front.

 

Yes, its always a good idea to include price in your adwords ad.
This will help you increase relevant traffic and conversion and will also save your money from people looking for free advice and medications.