Hello, I am running a campaign with the destination URLs leading to single-product landing pages. Let's say the product is called "The purple sweater for monkeys". Let me show you how I pick keywords. Let's get the obvious choices out of the way first: "the purple sweater for monkeys" Kill the useless words "purple sweater for monkeys" "the purple sweater monkeys" "purple sweater monkeys" Without plurals "the purple sweater for monkey" "purple sweater for monkey" "the purple sweater monkey" "purple sweater monkey" Swtich plurals around "the purple sweaters for monkeys" "purple sweaters for monkeys" "the purple sweaters monkeys" "purple sweaters monkeys" "the purple sweaters for monkey" "purple sweaters for monkey" "the purple sweaters monkey" "purple sweaters monkey" Move words around (abbreviated): "purple monkeys sweaters" "monkey purple sweaters" " purple sweaters monkey" "sweaters monkey purple" --- This is creates a huge list of dirt-cheap phrase matches. I get decent traffic with about 90% of the clicks coming from five keywords and the rest spread among about 10-20 others. The others don't get clicks. I erase these after a while. I hope you guys can show me how to improve my technique. Once I find the phrases that get hits, would adding "cheap", "buy", "deal", or other words into the phrases make sense? Thanks, Ty
Use negative keywords, so you don't loose money on people searching for green sweaters, or sweaters for dogs. And you might want to consider using exact phrases? Using brackets [asdsa] instead of "asdsa"? Just mess around and find out which performs best.
Yes, I have about 200 campaign negative keywords. I don't like exact matches for this technique. If they already match one of my phrases, I don't want to disqualify then for having another word in their search. Another question: does matching an exact match [] give more relevancy and thus higher position than a phrase match ""? For example, I've been told that if someone bids $.10 on broad-match keyword, spiders, and I bid $0.06 on the phrase match, "blue spiders", and a users types in blue spiders, I should appear first even though I bid less because my keywords match more closely. This is correct? Thanks, Ty
If you don't has negative keywords on your campaigns: exact matchs trend to have a better quality score compared to the same keyword having broad match. For example lest say you has on a same adgroup the following keywords: [buy computer] buy computer for a computer shop ad - this is the more perfect keywords for your computer shop the exact mach keyword will only trigger the ad for who search for who type in google: "buy computer" exact phase - and you will have a good CTR% and a good Quality Score for this exact match keyword. but as you do not have any appropriate the negative keyword on this campaign the broad mach will trigger for who type "buy computer" but also will trigger for who type on google the following keywords: buy computer games buy computer program buy computer advertisement buy a computer shop buy a used computer problem I don't want to have with the computer I will buy buy a computer course buy computer ebook buy computer magazine buy things with my computer Showing a computer shop ad for who type these keywords will hurt the Quality Score for the broad match "buy Computer" compared to the exact match if you do not has the negative keywords for each. This gives the exact mach a better position and a cheaper bid price (as it has a better quality Score).
I swear by WordTracker. They have an excellent keyword research tool, where you just enter the pivotal words ("purple sweater monkey") and it returns all the combinations, plurals, miss-spellings, etc for you from their database of actual search history. You can get a free trial here - http://www.wordtracker.com/free-trial.html.