hi there guys..im taking a course on advertising in my university programme this year. in this course you are allowed to choose any form of advertising(creative,institutional,reptilian) as well as any medium..we are then asked to take a sample advertisement,critique it and change it to make it a better performing ad. i chose direct response because of my interest in it through online marketing and stuff and the medium was magazine. i have chosen an ad to critique and change and it will go towards my project grades etc.. hope you guys can give your advice on how to change this ad to make it better performing. what i know so far is the ad needs a good headline,features and benefits,and proper call to action,probably give out a free report or discount coupon.. your advice would be appreciated guys..thanks.. [img=http://img78.imageshack.us/img78/2807/img011hp7.th.jpg]