Need advice marketing a niche business directory

Discussion in 'General Marketing' started by UTOPIA, Sep 17, 2007.

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  1. #1
    Hello

    Can anyone please give me some tips/advice on marketing my new business directory. The site in question is http://www.recyclingsupermarket.com

    The site itself has been going for a couple of months but I have only just had the directory added. As you will see it is aimed at businesses that sell products and services in the recycling, waste management and environment sectors.

    I have generated some links from local councils, done link exchanges with relevant sites, social bookmarking, directory submission and some article submissions.

    I am planning on using constant contact to send an email to relevant companies advertising the directory and providing an introductory discount. Has anyone had success using this type of strategy or is it best just to contact companies directly by phone?

    As this is my first directory I would greatly appreciate any comments or tips that may help.

    Kind Regards
     
    UTOPIA, Sep 17, 2007 IP
  2. Lever

    Lever Deep Thought

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    #2
    How about writing a press release?
    Also, if you have any detailed info you want to accompany a link to you I can post an entry in everythingsgonegreen.co.uk .
     
    Lever, Sep 17, 2007 IP
  3. UTOPIA

    UTOPIA Active Member

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    #3
    Yes I am planning on writing a press release but not sure whether I should release one now or wait a coupld of weeks until there are some listings on there.

    Thanks for the offer, I will add a link to your site on my links page.
     
    UTOPIA, Sep 17, 2007 IP
  4. Lever

    Lever Deep Thought

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    #4
    You *could* try a two-pronged approach and write a PR piece calling for entries and then one later when you have enough entries, that way you'd get a double exposure.

    BTW thanks for the link offer, I've dropped a link to recyclingsupermarket.com and Utopia Waste Management on my green resources page, under the recycling section.

    If you want any features just give me a shout :)
     
    Lever, Sep 17, 2007 IP
  5. team

    team Peon

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    #5
    I can post articles, press release, add post in gumtree
    our charges will be $0.05 per article
    For gumtree $0.10 per post.

    thanks

    viki
     
    team, Sep 17, 2007 IP
  6. UTOPIA

    UTOPIA Active Member

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    #6
    Thanks for the advice and links. I have contacted Jenn Mattern to write a good press release so will see how it goes.
     
    UTOPIA, Sep 17, 2007 IP
  7. bigboy2000

    bigboy2000 Banned

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    #7
    Always everyone seems to forget this, another way of introducing a site is through creating a survey, by this you can identify what your target niche wanted.
     
    bigboy2000, Sep 17, 2007 IP
  8. hneagle1

    hneagle1 Peon

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    #8
    Find a relevant forum and market your company there.
     
    hneagle1, Sep 17, 2007 IP
  9. mvolpe70

    mvolpe70 Peon

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    #9
    You can also try just listing companies in the directory for free at first, and the tracking the amount of traffic they get, and then sending them a report showing the traffic and telling them their free trial is going to expire unless they pay for their listing
     
    mvolpe70, Sep 17, 2007 IP