Hi, I am working on a law firm website and facing some ranking issue for organic search results while website ranking fine for local keywords. 15 days before phantom 2 I have noticed 200% increment in webmaster impression and after 29th April (Roll out of Phantom 2) it went back to normal stage. Historically website was ranking well for organic keywords and seems replaced by local search results (map listing in Google search) and haven’t received any penalty via webmaster and also checked with other 3rd party tools as well and all shows that there is no penalty on website. Need some advice on how to rank website in both areas (organic + Local search results). Thanks
First step is to create Google My Business account and claim your listing. Then focus on synchronizing citation - Name, address, phone Use service like http://www.alllocal.com/, http://www.yext.com/, https://moz.com/local Once that's done start working on eliminating erroneous listing on Google Maps.
This one's easy - list your law firm in Google Business (no matter what you guys say, law firms are always a business to me) and you'll likely see your business rated among the ones in your area. You'd also want to create accounts in local listings websites, such as YellowPages and Yelp.
There is too much benefits for local citation for Google organic result. now a days Google preferred to show the local results on Google searches. i suggest you need to do some quality local citation for your site.