Dear Member's I am new here, that's would like to ask your suggestion, I do have my travel portal which include 220 countries information and its 2 years old portal. In short I do have enough tours listed, news, directory, promotion,accommodation from all over countries. I am targeting everything by root domain as well as 220 sub domains (each country individual sub domain). My question is as below ; I am going to start 125x125 pixels banner on my header/footer/right strip. Total will be approximate 15 spots at one page. I can deliver 50 K - 100 K impression per month for each spot easily. Its totally travel based portal. a) Do I need to sell each spot per month OR by CPM? b) How much should I keep cost for per month/CPM? c) If I rotate the banner it means I can satisfy approx 100 advertiser with 10 K impression per month very easily. If I do not rotate the banner then provide 50K-100K impression per month very easily to each spot/advertiser. Suggest me the best way. As well as if somebody is interested please let me know. Thanks
try a high cpm network first. use it as a benchmark for the minimum price you can charge to sell each spot per month. test and see if other types of ads i.e. cpa work better.