Hey people, need a little bit of advice. Any tips on increasing the conversion rate on my sales page http://www.blog2success.co.uk Have I missed something important? Do I need to add any more content? Shall I remove something that is putting the visitors off? Any tips will do, I have been blogging for a good few years now and reluctant to pay for an expert, I am the type of person who likes to do things myself. Thanks alot guys!
Quick glance says its not the content but it's the product. It is so oversaturated with junk that even assuming you have a great product, I'm probably going to tune you out. You might have better luck getting more active here or another forum and showing you know your stuff and then get folks believing in what you are saying and come looking for more. Good luck.
Hi, there is one thing that instantly grabbed my attention: The sales text at the top is hard to read. I'm no graphics expert, but I couldn't just glance at it and take it in, I had to read every word. It might be the drop shadow behind the text that is throwing me off. Maybe it's just me, but that definitely caught my attention. For the "How to create a blog: simple instructions that even the most novice computer user can follow.", I would change it to "How to create a blog: simple, easy to follow instructions that will pave the way to your success". From my own experience, buttering someone up using words like "easy", "simple", and "successful" makes them happy. I've never written a sales page like this for anyone else, so I can't comment on how good the conversions would be for anyone else. For the few sites I've done like this, I have always been satisfied with them.
Like so many other sites on this subject, the top section looks too much like a cheap template page. What if some of your visitors bought from such a page and they either got ripped off or it was crap? You don't want to look like all the others for that sole reason. Consider taking the top section off. Bring up the text, and have a picture of yourself sitting at the computer facing the camera, smiling. Portray yourself as a real person behind those words you are pitching. Consider moving the "contact page" to the homepage. Have the form right there in front of them. You want to be as helpful as possible. In the beginning you are saying "I." Then you say "we." The you went back to "I." Which is it? Choose one. You need nice-looking pictures to go along with those bonuses. You have: Then you have the images of Adbrite. Doesn't that pretty much tell what most of your product is about in terms of "making money" with the blog??? You need to give free tips, samples to show that you know what you are talking about. They can't see inside your e-book, so show it to them. Above quote from YMC is another reason why you should give away free tips. Why should we buy from you? Saying things like, "because you can make a lot of money" and "a simple and fast way to make $" won't cut it. Giving stuff (free tips) away is a great way to get more sales. Two bloggers, John Chow and Shoemoney, got a lot of traffic because they showed HOW they made money. There are a few more things, but it's a start.
The current webpage is a mess. It would probably be best to completely ditch the current page and start from scratch. The headline sucks (Unbelievable in a non-exciting way), plus there is too much bolding in the text.
Tbh I have took all your advice into consideration and I am going to overall it: Get rid of the cheesy header and headline. Aim more to a guide to blogging - then a money making venture. Make it look more proffessional. I will let use know when the change has come effective by posting here!