Search engine optimization is defined as the method of creating web pages which will rank higher than other pages in a search engine return. By optimizing certain aspects of the HTML code, SEO can be achieved as these aspects are examined by search engines like Google. There are greater chances of free referral traffic if the page is optimized properly. One of the methods of search engine optimization is Natural SEO. When following methods are used to get higher ranking in search engine returns then it is called Natural SEO: Keyword Research Sitemaps Blog content Link Building Article Submissions Social Bookmarking On page optimization Press Release Submissions However, Natural SEO may take a while to work effectively on a website which have not applied Natural SEO before or the website is new in the market. The competition in the market is another factor on which the ranking depends. As compared to the pay per click method, the pages that are optimized with Natural SEO get more clicks as the clicks are free. So, it is very important that your pages rank as high as possible. Keywords are most important words on a webpage as Natural SEO relies on it. So, important keywords as well as key phrases should be used in initial paragraphs of the content present on each page. Keyword density of 5-15% should be used according to a suggested rule. You may also try to bold the keywords but it should not be done in excess. You may also use H1 and H2 headers and insert the keywords or key phrases in them. Link building is another important factor useful in Natural SEO. You should link your web pages to other websites and other websites may also link your web page. These links or backlinks are navigated by search engines. Keywords can also be used here in the text that links to external web pages. You may also try on page optimization. This includes the introduction of TITLE tag in the source code of the page. The keywords should be included in TITLE tag. The META description section should also contain these keywords or phrases which explain the website’s content, services or products. The anchors and image files can also be named with keywords. Another name given to anchors is crosslinks and these are used to refer other pages within the same website. Article submission is another method to rank your page higher in search engine returns. The content on your website should be unique, attractive as well as objective. Try to post information which is not available on other websites. This can not only be achieved
 though it take long time to take effect still it will be a long term effect rather than being just a short time effect... Â