I was just wondering if there were any strategies to encourage the creation of natural links, ie, links that have not been made by the owner of the site. Care to share?
Make your site worthy enough for others to link to it. Good content is the first and most important step towards this
Pretty much sums it up in a nutshell I find that people like things that are controversial, so that kinda content is always pretty good if you get the right topic that is.