Hi how come google prefer Natural Backlinks, and the best way for Backlink is writing it with the html code <a href=â€http://www.yoursite.com†title=â€keywordâ€>keyword</a> if it's really natural , the back links will be from internet users, not from the site owner for example if i read a nice topic here and wanted to share it with my friends at another website, i will copy the link and paste it like that http://forums.digitalpoint.com , but no one will use html code for it as alot of users know no thing about codes and this stuff so waiting your perspective
other website owner, i mean one that's creating rellevant content, should have much more authority when linking to your website. in other words, comment links by users can be your own and can be purchased in thousands, link from other website owner is harder to get, and if you got it you should gain authority
thats why you should not build links with only a single anchor text. you should use multiple anchors to build links and sometimes use anchors like "click here" or "visit here" and also use your URL as anchor text which makes the link building campaign more natural.
Natural linking is a link that is surrounded by relevant content and is located in the body of the page, the links in any of the navigation eg. blogroll links are never considered as natural links. About HTML code, I don't think it matters, if the link fits to the context of the surrounded content it would be considered natural!
Try to write efficient articles and content that is of worth to the user. Definitely such things are liked by the people..!! Natural Linking is the process to provide the links in a way that carry to the page that is helpful to us..!!