Just want to share my opinions on less popular but not necessarily less effective (more on that later) native ads networks. After few years of using Taboola and Outbrain, which all of you know very well, I wanted to try something new. Here’s what I’ve chosen: Nativo, for their really cool homepage placements; nRelate, for their wide customization options; AdNow.com, since I heard A LOT of good about them recently. Well, I’m glad to say, none of them disappointed me completely. nRelate was close, since it’s not much cheaper than Taboola, and doesn’t offer much improvement on CPC, but it was still alright. Programmatic platform of Nativo is as impressive as I imagined: their placements fit perfectly within publications. AdNow.com was amazing too. Since I’m experienced with ad exchanges, it was super-easy for me to achieve highest CTR in shortest terms. It’s also very good on woman audience. Since I liked them so much, I’d like to hear your opinions. Is nRelate really that uneffective? Do Nativo features have any bugs? Have you ever tried AdNow? Do you know other platforms every advertiser should try?
I guess there are only two new players on the market worth attention. You already mentioned first: AdNow. Really impressive thing and did wonders to my client's CTR. Second is Revcontent. Fastest growing ad network, if I'm not mistaken, and it deserves it! I still recommend Taboola to my colleagues and clients, but I'm sure that Revcontent and AdNow will be as big as them soon.