Hi there, As everybody knows, effective writing will change between a society and other. Being from Peru, I'd like to know what is most effective for an American and Canadian readership. I'm already doing some (copy)writing for a couple of American agencies, so some insights will be appreciated. Thanks in advance.
To connect with specific nations, just make sure to use the appropriate vernacular and spelling. However, there's much more to copywriting than that. If you want to connect with buyers, you need to master the lingo of the market.