Has anyone had any experience of this? A costly venture indeed, but the prices do seem fairly reasonable (in to the low thousands) considering the reach on some stations - virginradio here in the UK has a reach of over 1 million listeners aged 20-30 ish. I can think of tons of ideas folk of that age range (it's mine!) would be interested in. I know it's impossible to get in to specifics because of the varying factors but all of these accident lawyer adverts that are doing the rounds must have a healthy ROI unless they do it purely for branding purposes? The Internet unfortunately lacks any figures on average ROI's (and I'm talking profits here). Anyone with any insight in to radio advertising? I'm sure it could work for many type of sites which lead on to subscription services after a free trial period - those Jamster adverts must of make cash for them to spend so heavily on advertising, or am I being naive to think it surely can't be that hard to set-up a subscription (or free) service of sorts and invest in radio advertising as a proffitable method. Pete
I dunno... I would rather invest the money on some online campaign. I have been thinking about spending $10k for a campaign on the Myspace website... I am just waiting for a site that is being built for me to be ready and I will give it a shot. Sure will be interesting to see the results of being on such a popular site.
Lemme know how it goes Fryman. The reason I ask about radio advertising is because the fella who created plentyoffish.com is alleging he advertised mostly on radio to begin with - surely he didn't throw away money but I fail to see how he could of made a profit from radio advertising when he was only monetizing his website with AdSense. That would need a hell of listener>visitor ratio to pull off that I would imagine. Since I don't actually trust the fella it's hard to know whether it would be worth throwing up a similar site here in the UK and running a test - heck, why not if it works? Is it worth it.. isn't it.. is it.. isn't it. Maybe I'll come back to it when I have the funds to throw on a little costly experiment like this!
The problem with radio is that who on earth would remember an url? If you read it on the net, a magazine, or even on tv it would be easier to remember, but just listening to it on the radio would seem like a waste of money to me.
People who are desperate and lonely? But seriously.. Lots of people listen to the radio while they're at home on their computers - especially students and those who don't work. You can choose specific times with most stations so you could target people in the evenings. With an easy to remember URL I'm sure it could generate interest - I'm just absolutely clueless as to how much and if it would be profitable. I guess the only way it to test. Pete
You mention a reach of 1 million visitors. That doesn't mean 1 million visitors are going to hear your message when it's played. There's a huge difference depending on what time of the day you can afford to advertise during. And yes, getting a url across verbally isn't always easy. Make sure your url suits the medium before you try it. But why advertise anyway? If you're in the entertainment sector, a press release can be enough to get you a mention if you have real news. You can also ask to have them contact you if they need to consult with someone in your area of expertise. That can get you on-air time, where they allow you to generally plug your own site or work. It's certainly more effective. Just as an example... I originally only worked in music publicity before expanding to other areas. I've gotten independent artists air time on major stations. I've also gotten artists on-air performances. Guess what gets a better result? Radio is a relationship medium. Listeners learn to block out ads. They don't block out conversations. Jenn