I'm getting into a new niche which seems pretty low competition but the lead product which I'm promoting for it has a decent gravity of around 100. If I think the product is pretty decent in what it offers and how it's branded and I was able to send a ton of traffic to my affiliate site for it over the weekend but wasn't able to convert, I can assume that the problem likely lies in my landing page, correct? It's not a niche that you can put together a comparison, however, so I'm wondering how to effectively promote a product which helps people with a problem because I'm typically used to using comparison reviews for the most part. Any advice on that?
Could be the traffic or your tracking as well. As far as moving product.... put yourself in the prospects shoes, answer the questions you would have if you were to buy the product... then make a call to action.
Well ... Don't assume that the gravity of 100 means that the sales-page necessarily converts well, or indeed that the product's necessarily selling that well, either. Something with a gravity of 20 with a handful of professional affiliates each making large numbers of sales can easily be both converting better and selling more, you know? The problem could be with your landing-page, or it could be the sales page, I'd say.