Namaste from the A/B testing guy

Hi,

I'm 23 and hail from New Delhi, India. My life revolves around A/B split testing and I love the idea of optimizing conversion rate and sales.

Even though a lot of Internet Marketers focus on getting more traffic, my focus is on converting that traffic into customers by split testing website design, product pricing, button color, etc. etc. Many of you may have heard (or may have experience) with Google Website Optimizer which can be used for such kind of A/B testing. It is a great free tool to get started with optimization. But it is quite hard to use for non-technical folks and integrating it requires messing up with page-tags and website code. It also doesn't have any advanced features such as heatmaps, clickmaps, WYSIWYG editor, etc. That's why I created an alternative to it, Visual Website Optimizer http://visualwebsiteoptimizer.com which I call as the world's easiest A/B split testing tool.

Though I see the forum is predominantly focused on SEO, I intend to exchange ideas on testing and conversion rate optimization here. My other interests include usability, web analytics and scientific/methodical ways of increasing sales and conversion rate.

Excited to become a part of DigitalPoint forums

-Paras Chopra