I'm experiencing some very unusual direct traffic activity with a client and I'd love to get some opinions about what you think might be causing it. Direct Traffic in Google Analytics can be very up-and-down from a day to day basis as you can never really predict how many people will type in your url directly, click through from an email, or click through from a 'favorited' link in their browser. That always leaves direct traffic graphs looking a bit jagged. Nevertheless, direct traffic does seem to stay inside the same range as it goes up and down (for example: it might spike between 50-80 hits every day). One client I am working with though experiences not jagged results, but wavy results. His direct traffic will be steadily high for awhile, then completely drop off the chart (down to like 3-5 hits a day). Then, after a few days, it waves back up into the hundreds. The website is not a blog and therefore does not have routinely updated content that might cause fresh spurts of attention. At first I thought this might be due to a newsletter or emailer sent out, because those hits often show up as direct traffic and would explain the intervals. No such newsletter exists. I also checked to see if there was anything funny happening with paid traffic, as waves can sometime be seen as weekly finances kick in. Nothing there though. Finally I suspected the site might be caught in some sort of advertising ring that only produces visibility in a cyclical fashion, but if that were the case it would show up in 'referring sites' and not direct traffic. Does anyone have any idea what might be causing these waves?
Its mystery really. first check trend of that visits like 100 visits on monday, wednesday or so on from a week. and also analyze landing pages and city. so you can get basic information about ur visits. if possible then set up stat counter into your client's website. and after wards try to analyze this traffic through ip address as stat counter displaying real time stats. let me know if you need any help.