I have been messing with MYSPACE PPC First of all, it takes forever to get an ad reviewed through their editorial department. Second, the ad shows running but the ad is not even getting impressions and thus no clicks after 1 day of running it even after increasing bids. Anybody experience similar problems? So far not impressive at all. The layout is nice and user friendly but that's about it.
I just loaded some test campaigns on myspace, want to test and see how they do. I'll be posting my results soon. I like the idea that they are allowing demographic targetting. They might be little slow to approve, but I think if you place your ads in front of the right targetted audience you will see some good convertion for sure. Did anyone notice their minimum CPC is 0.25 cents ?
MySpace Advertising is terrible, its pure garbage. I was talking to the "techs" and trying to solve some issues with there stats, seems like they are still in beta. I wouldn't recommend this or FaceBook ads(not that great either).
Facebook is better but as already been said they are very strict on their ads structure and stuff. You have to follow their rules or your ad will be dropped.
It's all about the offer you are promoting! Facebook is good and I'm sure myspace will eventually be decent as well. The only downside that I ran into with MySpace was the $.25 minimum bid.
I don't know how well Myspace's PPC program is working, but I would say that as far as direct marketing to specific demographics, Myspace is pretty hard to beat.
MySpace will take your money in a flash if you are not careful, same with Facebook, better places to spend your money.
Ok I did few test runs on myspace. While facebook converted better myspace wasn't that bad as far as the ROI is concerned. I agree they are still beta and lots of bugs. They have a 0.25 CPC minimum and $25 minimum budget. There is lot of room for improvement. So I will wait for a while before giving it a shot again. With social networks its all about the demographics. remember people are not searching for what you are selling. These are impluse buys. So target your products accordingly. You can't compare myspace or facebook to google or YSM. they are totally different types of marketing. Pick up offers that people may sign up or by without thinking twice, myspace will convert better for you. During this test I made $2 on every 0.50 cent I spent. So its all about what you are promoting.
yes it does take forever to get ads approved, takes me about 2-3 days to get it approved. recently I just finsihed a weeks worth case study here: http://www.ianfernando.com/2008/myspace-ads-first-case-study/ anyone else making some money, well I am in the negative roi but ehh - more testing
to be fair they are both good depending what target audience and product you are marketing - as long as you monitor it closely it's worth using.