Exactly, that what most websites should do Or remove it ... 2 examples of very successful website : TOP 15 on Alexa : http://www.fotolog.com/ : © 2002-2007 Fotolog TOP 45 on Alexa http://www.imagevenue.com/ @ 2004 ImageVenue. I am sure that with an outdated copyright sentence your conversion rates are lower.
To update the copyright every year?...my first thought was to say yes. If a potential paying customer turns away from your site because he/she sees that the copyright is not recent and thinks the information is outdated, you may have lost a sale, or multiple sales if your site is subscription based. But then again....maybe they weren't interested in paying for anything and clicked on your highest paying adsense ad to leave the site Either way, thanks for the reminder!
If your page is copyrighted up to 2007 this is not all that great of advice from a marketing stand point, though is not bad advice in general. If your site is copyright 2006 or worse, 2004, then it actually is a sound SMALL tip. If I am looking for current information on something and it looks like it was written three years ago, then there is a good chance I may just click back to google and keep on looking. From a marketing standpoint, it is a good thing to keep your content current, and even if the content was written just an hour ago, someone JUST stepping into the site will see that it's tagged for 2005 or something and may not take it as being as current as it is.
that was interesting tips. what should be the correct way of adding the copyright and i think we need to registered our products and services before adding it. is this the correct way Copyyright©2008 company name.
I hate when sites don't update there copy write notices. If your selling a product it makes you look very unprofessional. I think that this is defiantly a type of marketing it's just not advertising.
Wait a second here...you guys ACTUALLY look at that? *cough* nerds *cough* Most of us laid back folks could care less. Hell, we don't even look at it. And it doesn't really protect a site's content. But, it's one of those things where it is different strokes for different folks, I guess.
if you're using php, use <?php echo date("Y"); ?> instead, no more work needed for a life time then, but good tip for those who forgot