I dont know rather I should be shouting on the rooftops or what, but my site is on google's serp as #1 !!!!!!
is it really competitive and common word or its very odd combination phrase, because then it doesn't really matter. How much traffic you are getting by being #1
Congratulations! Did you source the keyword stats from Overture or Wordtracker? Often overture will display different figures for the unpluralized versions (which may actually get little to no searches AT ALL). I remember quite a while ago I ranked #1 for some terms that were the unpluralized versions... which coincidentally got no searches at all :angry: Lesson is, use other sources when deciding on your keywords, Overture can be hit and miss depending on pluralizations.