My site is doing great on Google, should I avoid redesign?

if it's working, don't change it! from personal experience, traffic and income was good and did relatively well on all search engines (msn, yahoo, google). i guess i had itchy fingers and wanted to do more tweaking (more like a redesign). and fast forward a few months later and i'm wondering where all the traffice went

 

Why would you say something like? What would possibly lead you to believe that was in any way true?

 

Personally I think at least a PR 4, and I'll tell you why (besides what I said in my last post).

I sold lobsters online for 2 different companies,one having a PR of 4 and one 5. I had a special category for future holidays, like "Christmas". The actual link would end up being /christmas-lobster.htm . After Christmas I would disable the link for a couple of weeks then edit it for Valentines Day, so the url would change to valentines-day-lobster. It would only take less than a week to show up, and the great part was it was usually number 1 in Google. We got a ton of traffic from that phrase. This is the same site that we re-designed to what the owner wanted (which is a noisy mess piece of crap with cold fusion).

I do agree with the post that said "If it aint broke don't fix it" or something like that.

Basically we all know that even a "sucky" website can have a good PR. I feel if you are lacking conversions because of your design, and you can afford to lose some business with a redesign, then why not?

I would never risk it with a PR of 3 or lower unless I had a very low conversion rate. Of course, that's my opinion from experience.

 

But none of what you said applies here. He's not changing any URL's at all, just the individual page designs.

-Michael

 

I never heard them say that. Many asked, but if they said they weren't changing the urls than I really think it's no big deal (if the change is necessary for business reason).

 

It was one of the first things addressed:

-Michael