I made an attempt at using adwords ad scheduling - targeting all of my highest converting hours during the day - and pausing during the non-converting hours (like 2am -3am - 4am). Can you tell which day my experiment was on? ps - I haven't had a zero day in this account for months (I guess that one gave it away)
I have had similar results, I had a decent campaign that I wanted to optimize by only running for 8 hours a day, when 85% of my conversions happened. I had to put on accelerated ads to even get half the clicks I normally got during that time period. The campaign has never recovered, even after lifting the scheduling. I think google doesn't like you unless you are spending money like a drunk sailor on leave!
Yeah... I've found it's very dangerous messing around with a campaign on AdWords that's working. It's like if you mess with the settings they punish you. Ah... the many ways that Google annoys me.
I agree. Google talks a lot about offering you these options, but for some reason their system will punish you if mess with an ad. You really gotta make sure you don't need the ad the way it is. Good job on your sales by the way.
It really gets frustrating, because I make most of my profits on this one early in the day. And then by evening time, google has eaten up all of my profits. I'd make a decent profit if I could pause my campaign during this time, but so far I haven't had luck with that. I think that google could continue increasing profits, if they would just behave like they're meant to. Like show our ads when and where we ask them to, and to not try and second guess the decisions of those of us that have been in the game longer than they have. If I wanted my blue widget to be advertised with the green widget keywords - I'd bid on those words myself.
It is odd that you experienced that. I have time restrictions on almost all of my accounts. None began that way. If anything, my clicks have went up as they are serving my ad as much as possible to get that money. I know it could be costly but I would suggest doing it one more time and see what happens. Make sure you have the time zone correct.
I will second that - all my campaigns are maxed based on past sales trends and it works if done right... Not that you did it wrong, but perhaps time zone differences are conflicting with your pockets of sales... Good luck to you, and don't be afraid to experiment more, trial and error = profit after many errors sometimes... NC.