- Traditional guest post will continue to die. - SGE will probably reduce the informational traffic from organic search results. - User experience will probably become more important than before. - Branding, partnership, PR, and videos will probably more weigh in SERP. What you are predicting for 2024? Lets debate in the comments.
I think Google will place more value into social media, especially YouTube. Also AI is making things interesting, not sure how that will play out though.
Great predictions but you forgot to mention AI, it is also an important factor to consider for creating content (content ideas) and SEO strategies. Local SEO is also crucial as it becomes more important day by day. Last but not least, Voice search optimization.
I would love to see AI used to improve search results. I have noticed the top results seem to get more and more spammy every year. For example, I have a gardening site and used to rank really well worldwide for something like "growing mangoes". My site is all original content based on my personal experiences growing plants. However, in the last 10 years my traffic has been going down, and now when I search on the same phrase I get at the top of the search results a site which has obviously been cobbled together just to serve ads. Worst yet I often find my own text plagiarized on these sites. Why can't Google see through this BS? Hopefully AI will work better. By the way, I have been putting a higher density of ads on my own site but honestly it makes me feel a little dirty doing so.
Not sure if this is the right place for this but we are in need of help with our SEO and rankings on Google. Is there anyone here that could assist with something like that?
Local SEO is a strategy to promote businesses locally and be more visible in SERP for local results. It is more beneficial for the business that has a physical presence. It is important when people searching businesses locally in their areas. Google My Business is one of the best examples of local SEO. All you need to do is list your business to GMB with your Gmail ID. Optimization steps are different for the local SEO.