Im not sure what its like in the rest of the world, but in the UK with the lack of sun it means tanning services and products are popular and it seems spray tans over the last few years seems one of the most popular choices. But as with anything, theres always plenty of people who never quite get the "less is more" suggestion and from mags, tv and on the street i see oddly colored people who just dont realise how wrong they look. I agree a bit of color (from the sun) does make people look healthy, but its also the exposure the the actual sun that releases vitamn d or something, serotonin too i think so most people will look better for a bit of time in the sun. But orange, i mean really orange just looks so bad. I admit to using a little product myself for a little color so i dont look ghostly white but theres a difference with not looking so pale to looking like you fell into a container of wood stain or something. So i predict for the fashion conscious that during 2009 that the over the top tan you see in celeb magazines will become so 2008, lol, and more natural looking skin will be popular again. What do you think?