Just wanted to give my personal advice on correct link building, so to avoid common mistakes that are made When publishing a new website, one could think that the more links are present since the beginning, the better. From my experience, I have seen that having too many links to link your website all in a sudden, it is good to have your site indexed but it is not enough to make those listings last. In fact, I have noticed that doing this would make your site get indexed (even when we are talking of 30000+ pages per site), but then listings would drastically drop after a few days. I have verified this on many sites since now, so I think that this is the reason for it. My personal advice is to build links day by day, keeping them steadily increasing so to make your site popular to google's eyes. Link building is the way to improve your rankings.. google even mention this on their webmasters quality guidelines! I would not advice to do reciprocal linking since it does not have a good reputation. One way links are the better.. but do not join any link exchange program. A last thought on links is that you shouldn't need to worry about them too much, if you are publishing a quality website that truly interests anyone: in that case links would be spontaneous and you would have your link building done by others your work consists just into making your site noticeable somewhere.. then word of mouth will do the rest! Falco85
thank you for the great advice. but how does one "build links day by day"? i know three methods: buying links, adding links from my other sites or my friends sites, and directorys. what more can i do? thx
First of all, remember not to spam and to put links where you are allowed to do so. For instance, there are many forum boards (such as DP) that allow links in the profile page and in your signature (although many admins like me have disabled the profile page url to avoid spam). Remember anyway, you should attach a signature only on a legitimate user profile. Do not create profiles just for the sake of putting links, because this is considered spam and it is not a good practise. You can use tools (reviewed one time ago) asking other webmasters to put your link, in case they want to. You can check for web directories and/or pay for a featured listing on an high-pr page (quality one, do not apply for a link just because it's got a high pr number ). Hope this helps!
You are probably talking about the sandbox. New sites will sometimes rank for a short period of time until googles sandbox filter discovers that your site is new, and then you will drop out. This is not because you have too many links. The sandbox is a filter that applies only to what google deems competitive/highly competive keywords and is based entirely on the age of your site. During this period (which lasts at least three months) google will not factor in your backlinks when calculating rankings. Backlinks will still show, and PR will still pass, they are just not used by google for SERPs. The sandbox does NOT mean you cannot rank, but because backlinks carry a lot of weight in the google ranking algorithm, it can make it virtually impossible to rank for highly competitive keywords using just the content of your site (on page SEO) and not getting the benefit of your backlinks. You will find that it is very possible to get high rankings for non-competitive terms (such as the unique name of your website). There is nothing you can do to escape the sandbox. It is based on age of the site. You should continue to develop your site as you would if there was no sandbox. The more "natural" your backlinks look, the better. Link exchanges do not look "natural" - the link was given because you gave the other site a link (they can still help your site, but are devalued vs. one-way links). Footer links or links on pages called "links.html" do not look as natural as links contained inside of relevant content. What would a link look like if someone genuinely liked your site and linked to it? Google's algorithm is based on the idea that sites with good content will likely have other sites linking to them - a natural "vote" for your site. The more "natural" your backlinks look, the better. Buying a high PR link from a site that does hosting reviews for your site on breast enlargement surgery isn't a link that would usually happen "naturally" - and google also sn't going to consider a hosting review site an "authority site" on breast enlargement surgery - and while PR may pass, it isn't going to help your rankings.
To add to that. Relevant recip links are valued by Google. Matt Cutts even says so. That's why I custom built my directory this way, so the recip link point to the category and not the main page. Col
PR is 100% determined by backlinks. All backlinks that don't have a <no follow> tag or javascript links, etc., pass 85% of their PR. Content doesn't matter, relevance, reciprocal links, etc, doesn't matter. It doesn't matter is you have great content or no content on the page, PR will pass. PR is divided between the number of outgoing links on a page, so a page with 1 outgoing link to your page passes 10X the PR than the same page with 10 outgoing links. If anything, PR that comes from relevant links is what will help you rank well. You can have a PR8 site, but if the PR came from links that were not relevant to your site, then it isn't going to help you with SERPS. PR is greatly overrated. I believe it is the head of "ASK.com" search engine department doesn't even believe google uses it any more.